The challenge of the campaign included accessing a variety of pubic and online display media to reach as wide of a global audience as possible. The primary objective was to get people to opt into the WhatsApp bot in order to receive automatic updates on critical health and safety from the World Health Organization, as those updates were made public.
We reached out to the global network of media owners across Digital and Out-of-Home channels and the response was inspiring. We were able to secure pro-bono commitments from variety of media types across cities in the US, Canada, Mexico, Brazil, Argentina, Italy and the United Kingdom, as well as commitments from Spotify and the Wall Street Journal for digital display media across their networks worldwide.
The campaign is still running in all seven countries, and additional vendors are making commitments to join the campaign after seeing its success in cities where they have inventory. As this campaign is still live, we do not have specific results, but will update the case study as they are made available. To date, over 500,000,000 impressions have been delivered.
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