Serving more than 40,000 institutions in over 190 countries, Refinitiv provides information, insights and technology that drive innovation and performance in global financial markets. Their heritage of integrity enables their customers to make critical decisions with confidence while their best-in-class data and cutting-edge technologies enable greater opportunity.
Markets: Hong Kong, Tokyo, Shanghai, Singapore, London, Paris, Sao Paulo, Rio de Janeiro, Dubai, Sydney, Mexico City
Challenge: Target business decision makers in the Central Business Districts (CBDs) of each market.
Campaign Elements Included:
- The client wanted to specifically utilize digital out-of-home placements.
- Campaign elements included digital screens in Office Building Elevators and Lobbies, Metro/Subway Stations, and street level displays located within the CBDs.
- In addition, the campaign included strategic digital spectacular placements in select markets, as well as some traditional out-of-home placements where digital screens were not available.
While we cannot provide specific data for these campaigns due to confidentiality concerns, digital out-of-home continues to be an integral part of the client’s media plan worldwide.