Enterprise Community Partners – Make Room Campaign

Markets: National

Challenge:

  • 11 million families living one pay-check away from homelessness in America.
  • Not publicly known
  • Multiple audiences to speak to with a limited budget

Solution:

  • Concerts for the 1st
  • Kicked off in LA with Carly Rae Jepsen
  • Promote awareness

Results:

Since the launch at the UN – MSFI on May 1st, 2015, the campaign has performed well above industry benchmarks:

  • 36.4% lift in awareness vs. 12.7% benchmark (Vizu brand awareness study)
  • 22+ million impressions
  • 10 million+ video views (from paid media campaign)
  • 200,000+ video views (organic)
  • 160,000+ site views
  • An average time spent on site of 2.33 minutes
  • 0.64% CTR vs. 0.35% CTR (industry benchmark)