Markets: New York, NY


  • Build awareness around iCash’s launch in a unique and interesting way.


  • Utilize multiple digital spectaculars in Times Square during the last week of the year, including New Year’s Eve. The client also scheduled press interviews in front of screens and leveraged PR for maximum impact.

Campaign Elements included:

  • Multiple digital spectaculars in Times Square
  • PR


The client was pleased with the promotion and the exposure it got them. They were able to leverage the screens into an interview on their company conducted by New York 1 for added earned impressions. The client also extended the campaign into the first two months of Q2 2018.