GETAROUND

Getaround is an on-demand carsharing marketplace powered by their proprietary hardware technology, the Getaround Connect.

Markets: San Francisco, Seattle, Washington DC, Portland, Chicago, Los Angeles, Boston, Miami, Philadelphia

Challenge: Navigate the delicate balance between driving user acquisition on the inventory side of the platform, as well as user acquisition on the “renter” side of the platform.

Campaign Elements Included::

  • Various types of transit advertising (bus, commuter rail and subway) to target commuters during their morning and afternoon commutes

  • Traditional roadside billboards targeting car owners

  • Various types of street level OOH (market specific)

  • Signage and wraps within parking decks and garages in key markets

  • Floating digital spectacular in Miami to target the hard-to-reach areas of South Beach

Results: 

While we cannot provide specific data for these campaigns due to confidentiality concerns, we can say that the OOH programs have been a key component to Getaround’s continued growth and success. The client has continued to expand the programs and add markets each year.