Getaround is an on-demand carsharing marketplace powered by their proprietary hardware technology, the Getaround Connect.
Markets: San Francisco, Seattle, Washington DC, Portland, Chicago, Los Angeles, Boston, Miami, Philadelphia
Challenge: Navigate the delicate balance between driving user acquisition on the inventory side of the platform, as well as user acquisition on the “renter” side of the platform.
Campaign Elements Included::
Various types of transit advertising (bus, commuter rail and subway) to target commuters during their morning and afternoon commutes
Traditional roadside billboards targeting car owners
Various types of street level OOH (market specific)
Signage and wraps within parking decks and garages in key markets
Floating digital spectacular in Miami to target the hard-to-reach areas of South Beach
While we cannot provide specific data for these campaigns due to confidentiality concerns, we can say that the OOH programs have been a key component to Getaround’s continued growth and success. The client has continued to expand the programs and add markets each year.