DRINK UP

Markets: National

Challenge:

  • Raise awareness for the health benefits of water
  • Increase water consumption

Campaign Elements included:

8 Digital Place-Based Media Networks:

  • Health Clubs
  • Doctor’s Offices
  • Nail Salons
  • Office Buildings
  • Shopping Malls
  • Bars
  • In-Taxi Media
  • Gas Station (gas pump) Media
  • Check-Cashing Facilities (English and Spanish copy)

3 Traditional Outdoor Companies:

  • Digital Billboards
  • Wrapped Double-Decker Bus
  • Bus Shelters

Results: 

  • 729,266,870 total impressions
  • 14,152 venues
  • 714 digital billboards
  • 33,111 screens
  • Ad recall averaged 43%
  • The campaign garnered a 10% lift in the brand message “You are what you drink”
  • 88% of viewers plan to drink more water in the future.*

* measured by Neilsen