BIOSSANCE

Markets: Pleasanton, CA (Stone Ridge Mall)

Challenge:

  • Drive local sales and awareness of the BIOSSANCE moisturizing skincare product for the holiday season.

Campaign Elements included:

  • Brand Ambassadors handing out collateral material
  • Pop-Up Tent with skincare experts demonstrating the product and handing out samples
  • Interactive Video Truck fully wrapped and playing custom video content developed by the brand. BIOSSANCE’s Twitter feed was also live-streamed to the large video screen on the side of the truck.
  • Beautify and Cosmetic bloggers were on hand to drive additional awareness.

Results:

The campaign was a success. The activation was busy with perspective customers and people interested in the product during the entire activation. In addition, social media and online conversation about the activation was also positive.