Markets: Pleasanton, CA (Stone Ridge Mall)
- Drive local sales and awareness of the BIOSSANCE moisturizing skincare product for the holiday season.
Campaign Elements included:
- Brand Ambassadors handing out collateral material
- Pop-Up Tent with skincare experts demonstrating the product and handing out samples
- Interactive Video Truck fully wrapped and playing custom video content developed by the brand. BIOSSANCE’s Twitter feed was also live-streamed to the large video screen on the side of the truck.
- Beautify and Cosmetic bloggers were on hand to drive additional awareness.
The campaign was a success. The activation was busy with perspective customers and people interested in the product during the entire activation. In addition, social media and online conversation about the activation was also positive.