THE POWER OF INDEPENDENCE
Agency672’s independence gives us the opportunity to adapt to the needs of our clients in real-time. We are able to always put our clients’ needs first and not those of shareholders or investors. In addition to our traditional out-of-home media expertise, we have a unique background in digital media which enables us to strategically link the online world withthe physical world through the use of online display, social, mobile, and out-of-home media platforms.
At our core Agency672 is dedicated to the pursuit of three things:
1.) Simplifying the process of planning and buying all forms of digital and out-of-home media.
2.) Bringing significance back to the word “partnership”.
3.) Having fun while doing it.
Agency 672 was founded by Daniel Wilkins, the former CEO of Wilkins Media Company and President of n2. During his previous tenure, his team won multiple awards for excellence in media planning, including MediaWeek’s Media Plan of the Year (OOH) and MediaPost’s Best Branding Campaign and Best Integration of Multiple Digital Out-of-Home Platforms/Networks. Wilkins currently sits on multiple industry related advisory boards (Digital Place-Based Advertising Association, Digital Signage Expo and the Outdoor Advertising Association of America) and resides in Atlanta with his wife and two daughters.
WATCH: Daniel Wilkins at Digital Signage Expo (DSE)
WHAT WE DO
Agency672 simplifies digital and out-of-home media by serving as a single point of contact for all your needs, from online display media to traditional roadside media, to digital display and non-traditional promotions. Our relationships connect us to over 1,000 out-of-home media vendors, 6,000 online publishers, 20,000 mobile apps, and 25 Exchanges. The turnkey service we provide streamlines all the contracting, proof-of-performance, and billing associated with your campaign. We use a variety of sophisticated tools to plan the most efficient and accurate media plans possible, while leveraging the newest technologies available to marketers.
“I’ve had the pleasure of working with Daniel for 10 years. During that time he has become a true partner who works with you. Not only does he help manage the details, but more importantly helps you find creative and innovative solutions to problems.”
David Fontana – CMO/Director of Consumer Engagement
“Daniel is outstanding at what he does. He brings a comprehensive view of the media landscape to the strategies that he and his team build. He is very much aware of the dramatic changes that consumers have adopted in their media consumption habits….fueled by new technologies (ad avoidance et al.). Daniel is a pro, in every sense of the term. I cannot recommend him highly enough.”
Francois de Gaspe Beaubien – Chairman & CCO
“Daniel and his team never fail at coming up with creative ideas, aggressive costs, and lightening quick responses. I consider them a true partner.”
Phillip Katz – VP, Media Planning
“I’ve had the pleasure of working with and getting to know Daniel over the past 5 years and have found him to be one of the most creative, forward-looking executives in the out-of-home and digital media industry. Daniel continually strives to innovate and push his agency and the industry to embrace new technologies and new ways of thinking.”
Dan Levi – CMO